Mr. Chris Brogan, social media and online marketing guru, genius, superstar (not sure his official title), has a practice of selecting three words each year as thematic underpinnings for his world. He filters his projects, goals, and so on through his three words.
He recently issued the challenge–and set the cliffhanger for his 1/1/12 release–to his readers to develop their own ‘three words.’ No longer a cliffhanger (I started the draft for this post somewhere near Christmas).
Challenge accepted, Trust Agent.
I’ve wrestled with my three words. I’ve tried to conform them into the same part of speech (I ended with a noun, verb, and adjective). I’ve thought about where I’ve been this year and where I’m heading. I know last year focused on focus. I attempted to be more disciplined.
Honestly, I’m worn out with it all. I still agree with the ideas I’ve encouraged in this blog around focusing on single, small, consistent changes, but I’m worn out with the words ‘focus’ and ‘simplify.’
What will be important to me in 2012? If not ‘focus’, then what?
I toyed with a few lists. Lists that featured the same first letter, lists that were action-filled verbs, leasts featuring colorful adjectives. In the end I settled on these three: Depth, Trim, Consistent.
Depth: The Noun
I hope everything I do this year contributes to greater depth in my world: personally, spiritually, relationally, and professionally.
It’s easy to go a mile wide and an inch deep, to give a little to a lot of people, places, or things. In 2012 I believe that being more selective with my projects, both personally and professionally, will allow me to give more completely to them.
Mostly, I want this to apply to my family and friends.
Trim: The Verb
This word is the most closely related to my ‘one word’ from 2011: Simplicity.
I want to trim anything that needs it:
- My waistline
- My budget
- My clutter
- The good that gets in the way of the best
- My commitment
Part of me wants to use ‘chop’, but I don’t like the violent connotation. I like trim. It’s active, yet surgical. It’s precise. It’s selective. It implies purpose, not just random hacking.
Mostly, this word applies to lifestyle, home, finances, health
Consistent: The Adjective
It’s boring to be called ‘consistent,’ but I’ll take it. If, at the end of this year, I can say I was consistent around positive habits and growth, then I would consider that a win.
My work (mostly sales) depends on consistently doing things that don’t immediately produce results. Calls, letters, emails, studying my product don’t always translate into immediate revenue. But over time, traction is gained and flow is achieved.
Consistent isn’t sexy, but it works. I don’t want to lose 30 lbs by February, but if I drop a pound every two weeks throughout the year, I would have tossed a good chunk of fat out the window. I’m good with that. I think anybody would be happy with a 25 lb net loss.
Consistent applies to my habits. I want to select few, but I want to nail them.
With that, I hereby end the obligatory blogger’s requirement of spouting out their annual plans.
Thanks for reading. Enjoy your day.





